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InnoXenia PLUS 1st event on Innovation and Entrepreneurship in Tourism

InnoXenia PLUS 1st event on Innovation and Entrepreneurship in Tourism

Tourism is a sector of economy severely hit by the COVID-19 pandemic. InnoXenia Plus targets the enhancement of strategies that have been produced in the context of former InnoXenia project, so that the recovery of the sector becomes faster and tourism turns more innovative and resilient to crises. InnoXenia plus also targets the promotion of InnoXenia project results through the organization of targeted promotion and dissemination activities towards the quadruple helix at regional level (public administration, academia and research, enterprises, citizens).

InnoXenia PLUS is funded in the framework of Interreg ADRION programme. Greek partners include the Region of Western Greece as lead partner and the Industrial Systems Institute of the ATHENA Research Center.

In this context the Industrial Systems Institute and the Region of Western Greece have organized an infoday in Kato Achaia on April 13, 2022 entitled “Innovation and Entrepreneurship in Tourism through the activities of InnoXenia PLUS”.

The event was opened by a short intervention of Ms Olympia Anastasopoulou, General Secretary of Tourism Policy and Development, of the Ministry of Tourism. Deputy Government of Entrepreneurship, Research and Innovation of the Region of Western Greece Mr Fokion Zaimis emphasized on the need for the promotion of thematic tourism in the Region. Greetings were given to the event by the Deputy Mayor of the Municipality of West Achaia Mr Spyros Stavrogiannopoulos, the Director of the Industrial Systems Institute Mr Chrysostomos Stylios, and the Director of Regional Tourism Service of Western Greece Ms Chara Antonatou.

InnoXenia Plus Project Manager Mr Konstantinos Tzamaloukas of the Region of Western Greece made a presentation of the project and its overall objectives as well as liaison to the former InnoXenia project.

Mr Athanasios Kalogeras, Research Director of the Industrial Systems Institute made a presentation of the challenges faced by tourism in the post-pandemic era, as well as on the outcomes of InnoXenia projects and more specifically the relevant Strategic Agenda for Innovation in Tourism and Tourism Innovation Observatory.

Finally, Mr Spyros Syrmakesis, professor of Electrical and Computer Engineering at the University of Peloponnese, presented the emerging paradigm of Tourism 4.0 making reference to the use of new technologies for the enrichment of voyage experience.

The end of the presentations was followed by active interaction with the event audience and interventions by present stakeholders.

Event recording is available on the event organization page.